The Marketing Telescope
Taking you from brand awareness to final sale.
Marketing is where your business meets your customers.
The Marketing Telescope® is a powerful monitoring instrument that takes you from brand awareness to final sale.
When it comes to marketing, costs come before revenue creation, leading to sleepless nights and more questions than answers.
The Marketing Telescope® encompasses the entire marketing funnel, combining it with the rigour of pipeline analysis to help you determine the likely revenue outcome before committing funds.
Core Indicators
- Lead cost
- Customer acquisition cost
- Pipeline metrics
- Lifetime value divided by acquisition cost
Customer Vitality Indicators
- Average tenure per customer
- New customers as a percentage of total customers
- Cancelled customers as a percentage of total customers
Customer Concentration Indicators
- Top customer as a percentage of revenue
- Top 10 customers as a percentage of revenue
- Top 10 customers as a percentage of customer numbers
What you get
Effective marketing requires an integrated marketing and sales management approach, giving you the ability to track likely returns and peace of mind in the process.
Our coaching for The Marketing Telescope® integrates with The Development Compass® and your monthly monitoring to put you in the driver’s seat. Looking forward, you can use the telescope to evaluate prospective campaigns as part of the development process.
Got questions?
Send us a message
"*" indicates required fields